When it comes to your website, creating content really is the basic building block. Your website can look great but if it doesn’t have any substance, it’s a little like trying to have a conversation with a painting. It’s nice to look at but you’re not going to get much feedback.
Creating and building content doesn’t happen all at once. It’s a process that takes time and will require different phases.
Building Content: The first phase is building content. When you are building content you need to gather everything together that will help you in your project. This may include searching out ideas on other blogs (not stealing work) and creating evergreen ideas. Basically, types of articles you can use that will allow you to take similar topics and rewrite them in different formats (for example: a how-to write a blog post and a do’s/don’ts of writing a blog post.)
Feed the Beast: After you have begun creating content on your website, you’ll create a need for it. This second phase happens when you have regular followers. If they are coming back to your site regularly they’ll have expectations, in other words their interest in what you have to say is the beast. Feed it with your content.
This phase should include creating a publishing schedule (by all means, this can be done before you have regular audience). When you create your publishing schedule you don’t have to list all of the topics you are going to write for the next year. But you should have days of the week that you plan on publishing your articles and stick to it. If you plan on hosting webinars, podcasts or other large projects, plan them ahead of time. This will give you a timeline and ensure that you remember to follow through.
Remember that your content needs to be regular and reliable. And keep in mind that when it comes to content quality supersedes quantity. Three good articles a week are much better than six hastily thrown together pieces.
Build your Community: Once you have a regular schedule and regular followers you can start working on building your community. You need to draw more people in and get more people to participate in the process by leaving comments and leading discussions.
When you create good pieces of writing you will make it easier and more likely that people will want to make comments. Give them something to discuss. Creating content that focuses on current events in your industry will help keep the discussions timely.
Sharing is Caring: Share content. Create content that people can easily share. This means that your articles should be interesting and that the format is easily transferrable to another site. In other words: Don’t get too long winded, create the proper spacing in your articles and make it relevant and entertaining.
If you begin your focus on the small things and gradually work up to the bigger picture you’ll find that building your website and building the content on your website is not nearly as intimidating as trying to start with the big pieces and working backwards. Plan, prepare and follow through.
photo by: I am just Dawn Marie