Getting customers to your website and getting them to participate in some way is success. It means your customer is thinking about you when they don’t have to be. Obviously there are a lot of ways you can get people to your website but how do you make your website a necessity?
Here are a few ways to make your website a part of someone’s shopping routine:
Offer exclusive coupons: If you order pizza from Domino’s or Pizza Hut, you’ll find online offers that tend to be a little better than ordering over the phone. This alone is enough to send people to the computer to order pizza. I imagine that the coupons combined with the ability to order pizza without having to fight over “who’s calling for pizza” have increased sales dramatically.
Offer something your customers can’t get elsewhere. Even if they just have to go to your website to print off a coupon to use in your store. If you can get them to your website you can entice them to stay.
Good content: If you offer really good content, you can get people to bookmark your page so they’ll come back for more information. For example: a craft store that offers blogs about different craft ideas will get people coming back repeatedly just to access to the tips and tricks.
Give your customers a reason to come back, something they aren’t going to find somewhere else. This is where a blog really comes in handy. People love blogs, they love free information. Get thee a blog and you’ll get people to your website.
Relevant content: When customers come to your website they are likely looking for something specific, make sure they find it. Whether it is product descriptions, store hours or information about customized jobs, make sure you cover the topics that the majority of people will want and expect to find on your website.
Don’t waste your time filling your site with content that is unimportant or irrelevant, people won’t read it.
Make it pretty: People are more like raccoons than we’d ever care to admit. If it’s pretty and shiny we’ll look at it for longer. This doesn’t mean you should bedazzle your website with blinking ads and twinkling signage.
If you can streamline the design of your website and make it attractive, customers will enjoy visiting your site.
Social factor: There’s a social factor in nearly everything now. With access to social media networks and tools it’s impossible to escape the social consequences tied with your website and content.
Make your content sharable so that people will want others to see it. Not only does this increase traffic it makes your website a source of social information, a watering hole if you will.
Getting people to talk about your website is just as important as having a website. Make it more likely for your website to be talked about by creating content and design that draws people back time and time again.
photo by: Mandy_Jansen