So, you create a webinar and no one shows up or people do show up but the response isn’t exactly friendly or positive, what could you have possibly one to deserve the wrath of all involved?
If you want to avoid making the same mistakes again or in the first place here are a few things to keep in mind when preparing for a webinar:
Choose a topic that matters: When you are creating a webinar you need to think about what would make your customers set aside a chunk of their day to listen to what you have to say. A webinar for just any old reason isn’t likely to be very successful. Pick a topic that your customers likely spend a lot of time thinking about.
Recently I joined a weight-loss competition. It’s been… interesting. In any case, the company hosted a webinar for contestants that included discussion about eating, strength training and getting the best of your time at the gym. Definitely topics weight-frustrated people would stop to listen to.
Master the slide: Most fortunately for your customers, I’m not talking about the Electric Slide. A major benefit of utilizing a webinar is that you create a visual as well as audio experience for your customer.
You can present slides, basically a Power Point presentation as well as your speech. Use these slides wisely. Show charts, graphics and visuals of what you are talking about. A lot of people learn better by seeing things as they listen.
Take the time to make sure your slides only contain one point, are easy to read and contain relevant, concisely written pointers. Don’t put too much on a slide or no one will have the time or desire to muck through it.
Find someone who people want to listen to: If people want to listen to you, great. But, sometimes it’s better to find another expert in the field to talk to your audience. If you choose someone who’s fairly well-known and has good credentials, you’re likely to draw in a larger crowd.
Choose someone who is relevant to the topic you are presenting and who at least has perceived authority on whatever you are chatting about.
Practice: Yes, it’s basically a glorified phone-conference, but customers will be on mute. They won’t be talking with you. They listen. Your webinar is a presentation. Take the time to go over your slides and your information. Make sure whoever is doing the majority of the talking knows what they are talking about and rehearses it.
It’s way better to know ahead of time that your presentation is 20 minutes too short. You’ll want to fact check, and get everything in order so that when the presentation starts you aren’t scrambling to find what you need.
A webinar is an excellent way to reach a lot of people at one time. In my situation over 1000 people tuned in to hear a weight-loss expert share his knowledge about eating, working out and maintaining a healthy lifestyle. And considering that most people paid anywhere from $20-$80 for the chance to participate, this was a great deal for them and a great way for the company to market to a big group of people at one time.
photo by: rutty