Creating a website and creating good content is only a part of the battle. And while there are a lot of ways to market your content one of the best ways is to get other websites or other people to share your content. This will expose a whole new group of people to your website.
When you decide to share content you aren’t giving up your first born child to be sacrificed. You are simply spreading your eggs out into more baskets so that your risk is lower and your gains are much higher. When you do decide to let go of your content and find ways to share here are a few things to consider:
You can share more than once: You can share the same content (I’d even venture to say the same status update) on Facebook, Twitter, LinkedIn and other social media sites. In fact, this is a good idea because it promotes continuity.
If you are so inclined you may wish you update the information and share again more than once in a day. You can even share links to your blog via multiple websites. This increases your risk of getting used on someone else’s blog, with the end result being more traffic directed towards your website.
Engage your customer: There’s no reason you should be doing all of the work. If you take the time to create content that is worth sharing you are encouraging other people to do half the work for you.
The average user on Facebook has around 250 friends. If only a quarter of those friends log on and see your post via the Facebook users “share” that’s 63 people. If only a quarter of those who see it re-share it on their page that’s 16 people who are showing your article to another approximately 63 people a piece (1,008 total). That’s a lot of exposure.
Make your customer want to share your content by giving them relevant and entertaining material.
Go graphic: One of the best ways to get noticed is to showcase photos. Share funny photos, professional photos, photos of events etc. Be sure to include a caption under your photo to describe what is happening and why people should care. Be sure to link back to your website.
Control what you can control: Perhaps one of the hardest lessons to learn is that you can only control what you can control. That means you cannot make a video or a blog post go viral. You can certainly do your best to market your content and spread the word but people will do what people will do, you just have to trust in the process and hope that enough people get interested I what you have to say.
Following a few simple rules and understanding some basic principles will allow you to share content successfully and in the long run increase your audience. It may take time but doing it properly will ensure a steady and successful climb.
photo by: Emilio Quintana