When you create a website and social media profiles you’re guaranteed to run into problems. Whether it’s technical problems, communication problems or customer with hot tempers, you’ll run into something. It’s always best to have a plan when you run into problems. Here are a few things to keep in mind:
Server goes down: At some point your server will go down or your website will crash or you’re going to get hacked. All of these things are no good for your business. But, despite the bad things that can happen with technology (such as the things just listed) there are benefits. You can now quickly reach a good portion of your customers through social media.
You should respond as quickly as possible to let your customers know that you are having issues and you’re working on the problem. Very often, if people have trouble with your website the first place they will go is either to your Facebook or your Twitter page. If you don’t have anything posted, they’ll make sure you do by posting a comment themselves.
Be proactive and let people know when a problem arises and how long you expect it to last. When the problem has been resolved be sure to notify customers as quickly as possible.
You get hacked: Getting hacked requires special action. You must notify your customers as quickly as possible. This is particularly important if any customer information was accessed. Be as detailed as possible in the information you give them as possible. You’ll need to change passwords and contact your webhost to make sure the hack didn’t come from their end. Be sure to update spyware and firewalls.
It’s almost worse when your social media website gets hacked. Hackers can have their way with your customer list before you even know you’ve been hit. To avoid them, make sure your password is secure (change your password every few months) and don’t click on links or videos on social media sites (Facebook in particular) that you don’t trust. You can usually tell which ones are spam messages. These almost always result in a hack attempt.
You find a troll lurking on your page: The best way to deal with trolls is to ignore them completely. If the comments become sensational or they start bullying other people feel free to remove the content from your website. Whatever you do: don’t feed the trolls. Don’t fire back or attempt to argue with them. They don’t really care what you have to say, they just like starting fights.
No one shows up: If you’re just getting started, don’t worry about it. It’s going to take a little while to get people to show up on your site. By doing everything we’ve prescribed (from writing a blog to starting a social media account, monitoring traffic and getting involved in mobile marketing) you will see an increase in traffic. Persistence is really the only way you’ll see success.
If you are still unhappy with your results, take a step back and see if there are any adjustments you can make to entice more people to your business.
photo by: margaretshear