When it comes to marketing your website online the best way you can do that is to get involved in social media. Social media has evolved over the last 20 years. I realize this ages me, but when I first started using the internet at the ripe age of 12, social media consisted of an email account and chat rooms. And they weren’t even really considered social media.
Now, people literally spend hours of their day online. The average user spends about an hour a day on Facebook. This doesn’t take into account time spent on Twitter or other social sites and blogs. If you can master marketing on social media you will ratchet up your marketing results.
Create a professional account: Make sure the account you set up on social media sites are professional. Follow the rules of etiquette when it comes to posts and photos. Make sure all of your posts are spell checked and fact checked. Don’t present information as yours if it isn’t (always attribute).
Hit the web daily: Mastering social media requires to you be active. Social media is always changing, always moving. Trends come and go (we’ve done from wizards to vampires and werewolves to zombies in just the last 15 years). If you don’t stay on top of social media you will get swept away and have to struggle to catch up against the current of opportunists joining in the throng.
Monitoring our activity: Monitoring activity has become much more immediate with the advent of social media. No longer do you wait days or even weeks to see the results of advertising. Now you can see results nearly instantaneously. You can get feedback in seconds when you post on social media. Keeping up with the flow of information can be daunting so consistent monitoring is essential to success.
Buffet style: Social media users are varied. From young to old, experts to inexperienced, serious searchers to loafers, the people you’ll meet run the gamut of personality and customer types. While your content should be focused on your target audience, the type of content you offer can and should be varied. Learning and using the different types of media (video, audio, graphics etc.) will appeal to a wider range of your target audience. It also makes it much more interesting to view your website.
It’s not all about the web: The internet shouldn’t be your only focus when it comes to social media. So many people access their social media accounts via apps on their phones that going mobile is almost a necessity. Making sure your website is mobile friendly will make it accessible for many more people.
You should also stay plugged into social media apps. For example, Foursquare is an app for the smart phone. It tracks people and allows them to “check in” to locations. While this is not a social media site in general, it’s a social media tool. Be familiar with at least the social media tools that are currently hot.
Mastering the art of social media requires time and practice, but getting familiar with the tools will increase traffic to your site because your customers can share your information with your friends, and once it’s been shared there’s no telling how far it will spread.
photo by: AslanMedia