As we’ve mentioned several times before, one of the best ways to bring people to your website for content is to establish yourself as an expert. By setting yourself up as an expert on a topic you are giving reason a people to trust you, a reason to ask you what you know.
When you establish yourself as an expert you create a broader target audience because people will automatically assume you are a reliable source of information. There are several tools online that can help you establish yourself as an expert, if you use them properly.
Squidoo: This website is a unique way for you to share your expertise. The basic premise is that you can create your own “page” that talks about whatever you want to talk about. People can search topics they are interested in and be directed to pages created by other users.
For example, if you sell used books you could create a page or more about buying used books, great writers, old publishing techniques etc. When someone logs onto the website and they want to find to find out more about their favorite author or classic novels, they will potentially be directed right to you.
If you create the content in the right way, you’ll establish yourself as an expert. People will start seeing you as a source of reliable information.
The content on the site has to be original, but you are allowed to link to other sources/sites. So feel free to plug your website if there is information that is pertinent.
Quiora: Quiora allows you to establish yourself by answering questions in any topic that interests you. Answer enough questions and people will start recognizing you. The topics here range from serious to completely insane, so use your best judgment when answering questions.
You can and should set up a profile, the information in your profile will back up your answers in showing people that you have experience and knowledge in whatever topics you choose to focus on.
Pinterest: This may seem like an odd way to showcase your expertise but you can create boards that showcase your expertise. You can link articles from your own site and from other sites that share information that’s important to your customers.
The key here is to check any information you are pinning. Make sure your customers get what they are expecting when they click on a pin. A simple error of referring customers to a site that’s less than scrupulous can cause your followers to hesitate when checking out your links.
Be creative in establishing your brilliant reputation. You don’t have to log on to Facebook and announce that you are the smartest person in the world on a specific topic. Remember, show, don’t tell.
No matter which of these sites you use be sure to share your posts/answers/pins on Facebook and Twitter. This will ensure that your customers see that you are active in these communities and it gives them the chance to participate as well.
photo by: national museum of american history