First, you need to know that spam is illegal. Unfortunately, I’m not referring to the fake meat, which really should be illegal or at least classified as a form of nuclear waste.
The spam I’m talking about is defined as an email sent out to a whole bunch of people who don’t want it. Spam is typically commercially. When you send your customers emails about your business this is (hopefully always) after they have given you permission to send them emails.
This permission is technically granted when customers give you their email address on a form. These types of emails are called opt-in emails. The next time you sign up for an account somewhere or order something online, read those small, checked boxes near the bottom of the submission page. Usually these let the customers know they are agreeing to receive emails from the company, unless they uncheck the box.
When you do set up an unsubscribe program make sure it works. If people request to be unsubscribed and they don’t get unsubscribed emails from your company to any customers can be considered spam.
You don’t want your email to be classified as spam and sent straight to the spam filter. To ensure that this doesn’t happen to you remember to include a physical address and a way to opt out of emails.
As a business, your emails are much more likely to be flagged as spam so make sure to check the language and formatting of your subject line. In particular be sure not to offer amazing prizes or deals in your subject line. These types of emails are nearly always marked as spam.
Also know that harvesting email addresses (buying them from anywhere) is illegal. Don’t do it. There are serious fines and you can get tossed in the slammer. On the plus side you should hopefully start seeing less spam messages in your inbox.
Protecting your customers:
No one likes getting spam in their inbox (or on their dinner plate). One of the best ways to tick your customers off is to sell their emails or even worse, give them away for free.
A popular (or at least once popular) trend is to post the email addresses of activity participants, winners or customer lists. Bad move. These lists are ripped off and you are giving away your hard work for free.
An even more common mistake, sending everyone in your email address book everyone in your email address book email addresses. When you are sending out links to your newsletter, an update or any other contact to your customers, keep their information private. The best way to do this is to make sure you send blind carbon copies (bcc) of the email to everyone. This ensures that your customers get your email but it prevents them from seeing who else is on the list.
By following a few simple rules and going out of your way to protect your customer’s information you can save yourself time, money and customers.
photo by: programwitch